5 important rules for successful companies
Successful companies are created through planning, action and networking
Successful companies do not fall from the sky and do not shoot out of the ground, but you can bring them into being step by step. There are some golden rules that help to avoid fundamental mistakes and to be one step ahead of others.
While some people plan their life long, there is the group of people on the other side, who start planlessly. Since both paths lead to failure at some point, one should get used to a balance between planning phases and action phases from the beginning. The planning phase (especially if you are founding a company) includes a detailed business plan in which you define your own business idea and the exact goals, explain what makes you stand out from the competition, and also note the time in which you reflect on the action phase and modify your plans. When planning, you should also be aware of the fact that many things could go wrong, but without letting yourself be diverted from your own idea. Once you have illuminated the negative consequences and sides, it will be easier for you to pursue a plan B if a problem should arise.
When planning, remember: “Learning without thinking is vain; thinking without learning is dangerous.” (Confucius) And always adjust your business plan.
2. set yourself apart from the competition
There are too many restaurants, several lawyers, a number of designers and even more shops – but why should yours in particular become more successful? When planning, think of one goal and one product or service that will set you apart from the competition. Because only if your product is exceptional and is remembered by (potential) consumers, you can stand your ground. Answer the following questions in writing: Why should many customers come to me? What do I do differently from the competition? How do I set my trademark? Successful companies distinguish themselves by being different from their competitors.
Example video:Prof. Werner Götz about important characteristics of successful companies 3. implementing goals
So that it does not remain only with the planning phase, you should plan the time at the desk and the time in which you act exactly. If you set a time frame for each task and follow it strictly, you will discipline yourself and put the things you want to do into practice. If you put your heart and soul into it, you should always keep in mind the basic principles of life, that not everything is always straightforward and especially not always the way you planned it. Successful companies plan, implement, reflect, plan, implement, plan further and implement, etc. If you want to plan once and then get going in order to be successful, you have to learn the be-all and end-all of entrepreneurship from the beginning. Because even if adherence to the plan leads to results, it is just as important to reflect on the goals, the tight procedures and the environment, which is constantly changing.
4. establish and maintain contacts
Anyone who works his way up in his little room will soon not only not sell any products, but also not be able to cope with the changing times. That is why you should see your company, your competitors, your partners as well as entrepreneurs from other industries like a family, from whom you can learn and who support or at least motivate you. Some can become your business partners, from others you can see what paths they take, and from this crowd you will find consumers who make your business live. However, shutting off completely is just as wrong as too much networking. You can never have enough contacts and customers, but you should also consider your capacities. Allow a certain amount of time each day or week that you devote to networking.
5. advertising and sales
You have launched a new product on the market, written a good book or offer a service that does not exist in your area, but sales are slow? Then you have not observed one of the most important rules that successful companies follow: Give the advertising of your products twice or even more time than the production of the product. For many people to buy your book or use your service, they need to know that the book or service exists and why they are the ones who need it. Use all distribution channels you can afford. The more people you reach, the more specifically you address the audience in each milieu, the faster you can attract customers and earn money.
> In terms of PR, there is a need to consider Do a good thing and talk about it some more.
> Like many things in life, not everything goes according to plan and no law is set in stone. These two rules, exceptionally always apply, so you should modify all other rules. Adapt the rules to your abilities, your budget, your company and the time and environment in which you live. Keep the thread in your mind, but keep your eyes open for what is new and unconsidered. And remember: You can’t jump on a mountain, but you can climb it step by step. This also applies to successful companies.